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Buyer guide

How much does a buying agent cost?

Retainers, success fees, minimum fees and scope.

There is no single fee model

Buying agents commonly charge an initial activation fee or retainer, followed by a success fee when a purchase is secured. Some focused services use a fixed fee or a minimum total fee.

Scope changes the price

A complete search involves more work than negotiation on one property. Geography, travel, urgency, property type, number of viewings, complexity and the level of purchase support can all affect the quotation.

Understand what the percentage applies to

Where a percentage fee is used, the engagement should state whether it is calculated on the agreed purchase price, whether VAT applies and whether the initial payment is credited against the final fee.

Ask what happens if you do not buy

The agreement should explain cancellation rights, the treatment of the activation fee, any third party costs and whether work can pause if your circumstances change.

Compare value as well as cost

The relevant question is not only what the buying agent charges. It is whether the service can save time, reduce unsuitable viewings, improve the evidence available and strengthen the final buying decision.

HBP

Reviewed by Home Buying Partners

General buyer information. Property and professional advice must be verified for the specific transaction.

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